Digital Marketing Special & Graphic Designer in Oakville

Robyn Coutts

Digital Marketing Specialist
& Graphic Designer

Fun Facts

I’m a digital marketing specialist, specializing in social media and digital advertising. I’m also a an entrepreneur, always thinking of new business ventures, and enjoy helping small business owners succeed in my spare time.  I’ve always been creative; I love the challenge of coming up with an idea that is different from the rest. I believe in the golden rule – treat others the way you want to be treated, and always love a good challenge. Growth comes when you push yourself out of your comfort zone.

Specialties

Recent Roles

Digital Media Coordinator /
Vector Media

August 2019 – Present

  • Executed digital strategy and execution across Google (GDN, Search & YouTube) Facebook, Instagram, LinkedIn, Twitter, and 3rd party vendors to achieve campaign objectives.
  • Managed client’s advertising budgets of $4-6k/week.
  • Analyzed weekly results and made appropriate optimizations to media buys, as well as providing regular reporting.
  • Collaborate with internal/external teams to ensure successful campaigns.
  • Identify, evaluate and recommend new media channels for consideration of clients media mix.
  • Continued knowledge and education of new trends in advertising.

Social Media Manager /
Core Online Marketing

December 2018 – August 2019

  • Helping 17 small-medium size businesses across varied industries achieve their business goals through organic and paid social marketing efforts.
  • Staying on top of industry specific trends to source and create relevant thought leadership content.
  • Engage customers and target prospects on social platforms while leveraging influencers.
  • Strategy and execution of Facebook, Instagram, LinkedIn, Snapchat, Twitter, and Reddit ad campaigns, and monthly reporting.
  • Developed and executed social selling campaigns, as well as training/consulting.
  • Collaborate with internal/external teams to develop and execute an omni-channel marketing plan.
  • Reputation management across all channels.

Social Media Coordinator /
Sheridan College

September 2018 – December 2018

Foster imaginative and collaborative learning spaces that create the best opportunity for students to realize their mission of purposeful educational experience in a creative and innovative environment. That attitude is reflected in the daily management of the channels (Facebook, Pinterest, Google+, YouTube, Twitter, and other social media accounts) at an enterprise level. 

  • Managed company’s Facebook, Pinterest, Google+, YouTube, Twitter, and other
 social media accounts, as well as social listening across all channels.
  • Created customer-centric initiatives for all main channels, and identified opportunities on different channels.
  • Led campaign to drive traffic, and increase engagement on Pinterest with an increase of 16.5% over 2 months.
  • Increased Instagram following 11% in 2 months, and Twitter / Facebook 1.5%
  • Supported UGC, designed content for all campaigns, a well as curating UGC.
  • Designed, implemented and provided copywriting for all initiatives, and UGC.
  • Paid social initiatives at an enterprise level for all campuses.
  • Measured success of activities and compiled reports.
  • Event planning, and event coverage across various channels.

Freelance Graphic Designer

January 2015 – Present

A freelance designer working with a variety of clients to design:

  • Social media
  • Print ads
  • Editorial design
  • Brochures
  • Catalogues
  • Sales material
  • Packaging
  • Large format print
  • T-shirt design
  • Signage
  • UI/UX
  • Web banners

Production Artist / Capital News

September 2016 – March 2017

A Production Artists at Capital News where we designed for 10 various publications in the Okanagan.

  • Lead designer for supplements
  • Creative ads
  • Pagination

Graphic Designer / FastSigns

April – July 2016

Designer for Fast Signs, working directly with reps and clients to create custom designs for a variety of mediums.

  • Stationery
  • Large format design
  • Packaging
  • Logo design
  • Managing website
  • Proofing
  • Customer Service

Intermediate Designer / Redefine Studio

November 2013 – September 2015

I worked directly with the client for all of their design needs. Web graphics, social media graphics, managing social
media, large format design, print ads, packaging

  • Web & Print advertising
  • Social Media graphics
  • Large format design
  • Packaging

Graphic Designer / Pro Form Products

December 2010 – November 2013

I created all private label designs directly with the client & rep, as well as all packaging for house brand.

  • Packaging
  • Technical data sheets
  • Brochures / Flyers
  • Website maintenance (light HTML)

Display Artist / Auto Trader

September 2010 – December 2010

I worked on a team designing ads for Auto Trader & Real Estate publications.

  • Proof editing
  • Creative ad design
  • Press-ready files

Skills

Google Ads Certified (Search, GDN, YouTube)
Social Media (Facebook, Instagram, Twitter, Snapchat)
Facebook Ads
Google Analytics
Adobe Creative Suite
Wordpress
HTML & CSS
  • Hootsuite
  • SEO/SEM
  • Environics/Piinpoint
  • Video editing (Premiere Pro)
  • Product photography
  • Microsoft Office Suite (Powerpoint, Excel, and Word)
  • QuickBooks

Education

2018

Sheridan College – Marketing Management

2017

Humber College – SEO and Social Media

2017

Sheridan College – HTML / WordPress

2007 – 2010

Seneca College – Graphic Design

Social Media

© 2018 - RLC Design