I’m a digital marketing specialist, specializing in social media and digital advertising. I’m also a an entrepreneur, always thinking of new business ventures, and enjoy helping small business owners succeed in my spare time. I’ve always been creative; I love the challenge of coming up with an idea that is different from the rest. I believe in the golden rule – treat others the way you want to be treated, and always love a good challenge. Growth comes when you push yourself out of your comfort zone.
Executed digital strategy and execution across Google (GDN, Search & YouTube) Facebook, Instagram, LinkedIn, Twitter, and 3rd party vendors to achieve campaign objectives.
Managed client’s advertising budgets of $4-6k/week.
Analyzed weekly results and made appropriate optimizations to media buys, as well as providing regular reporting.
Collaborate with internal/external teams to ensure successful campaigns.
Identify, evaluate and recommend new media channels for consideration of clients media mix.
Continued knowledge and education of new trends in advertising.
Social Media Manager / Core Online Marketing
December 2018 – August 2019
Helping 17 small-medium size businesses across varied industries achieve their business goals through organic and paid social marketing efforts.
Staying on top of industry specific trends to source and create relevant thought leadership content.
Engage customers and target prospects on social platforms while leveraging influencers.
Strategy and execution of Facebook, Instagram, LinkedIn, Snapchat, Twitter, and Reddit ad campaigns, and monthly reporting.
Developed and executed social selling campaigns, as well as training/consulting.
Collaborate with internal/external teams to develop and execute an omni-channel marketing plan.
Reputation management across all channels.
Social Media Coordinator / Sheridan College
September 2018 – December 2018
Foster imaginative and collaborative learning spaces that create the best opportunity for students to realize their mission of purposeful educational experience in a creative and innovative environment. That attitude is reflected in the daily management of the channels (Facebook, Pinterest, Google+, YouTube, Twitter, and other social media accounts) at an enterprise level.
Managed company’s Facebook, Pinterest, Google+, YouTube, Twitter, and other social media accounts, as well as social listening across all channels.
Created customer-centric initiatives for all main channels, and identified opportunities on different channels.
Led campaign to drive traffic, and increase engagement on Pinterest with an increase of 16.5% over 2 months.
Increased Instagram following 11% in 2 months, and Twitter / Facebook 1.5%
Supported UGC, designed content for all campaigns, a well as curating UGC.
Designed, implemented and provided copywriting for all initiatives, and UGC.
Paid social initiatives at an enterprise level for all campuses.
Measured success of activities and compiled reports.
Event planning, and event coverage across various channels.
Freelance Graphic Designer
January 2015 – Present
A freelance designer working with a variety of clients to design:
Large format print
Production Artist / Capital News
September 2016 – March 2017
A Production Artists at Capital News where we designed for 10 various publications in the Okanagan.
Lead designer for supplements
Graphic Designer / FastSigns
April – July 2016
Designer for Fast Signs, working directly with reps and clients to create custom designs for a variety of mediums.
Large format design
Intermediate Designer / Redefine Studio
November 2013 – September 2015
I worked directly with the client for all of their design needs. Web graphics, social media graphics, managing social
media, large format design, print ads, packaging
Web & Print advertising
Social Media graphics
Large format design
Graphic Designer / Pro Form Products
December 2010 – November 2013
I created all private label designs directly with the client & rep, as well as all packaging for house brand.
Technical data sheets
Brochures / Flyers
Website maintenance (light HTML)
Display Artist / Auto Trader
September 2010 – December 2010
I worked on a team designing ads for Auto Trader & Real Estate publications.
Creative ad design
Google Ads Certified (Search, GDN, YouTube)
Social Media (Facebook, Instagram, Twitter, Snapchat)
Adobe Creative Suite
HTML & CSS
Video editing (Premiere Pro)
Microsoft Office Suite (Powerpoint, Excel, and Word)